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Mom Blog & Book Marketing - Case Study

Web Design | Social Profile Creation | SEO

Awesome Mom Tips

Awesome Mom Tips is a mom blog site for current moms and moms-to-be. The blog author, Dr. Melanie Beingessner, had published some parenting books and needed help with a marketing plan for book promotion purposes.

Case Study

Book Promotion

The main reason Melanie reached out to Page One Digital was to help create the blog site, along with social media profiles, and to optimize it all to show up on search engines.

Details

Why They Chose Page One Digital

Author Melanie was familiar with Page One Digital CEO Kimberly Portuondo’s work for other clients.

Page One Digital Solutions

1. Website Design

The Awesome Mom Tips website was created with a blog as the top priority. The home page was set up to display the newest blog posts automatically. In addition, Page One Digital worked with Awesome Mom Tips to create giveaways as a form of lead generation. This helped them build a book marketing email list for their blog posts and book launch updates. The website was created in a responsive design to perform well on any size screen.

Awesome Mom Tips home page

Awesome Mom Tips book promo page
Awesome Mom Tips bio page

2. Social Profile Creation

Page One Digital created social profiles for the mom blog site and taught Melanie how to post to the social media platforms in an effort to create a following for the Awesome Mom Tips brand.

Awesome Mom Tips Instagram page

3. Search Engine Optimization (SEO) 

Search engine optimization is key for every business with a digital presence. When someone searches for what they need on a search engine like Google, a business’s website must be optimized to rank well in search results. To make Awesome Mom Tips more visible to the right people, we focused our book marketing plan on the target audience of moms and expectant mothers.

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“Page One Digital, formerly KP Kreative, has done amazing work on my new website. Kimberly knows what she’s doing, and she is amazingly fast at doing it. I would totally recommend her and her services to anyone. She is my go-to person in the future, that is for sure!!!”

Melanie B.

Results

Awesome Mom Tips reported positive results and book sales from their website and social media profiles.

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Helping Businesses of All Sizes

This case study exemplifies how Page One Digital can help small businesses with their marketing needs, from websites to social media presence.

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