Markson Chiropractic provides comprehensive chiropractic services that are oriented toward family — including pediatrics. The staff also specializes in athletic and motor vehicle injuries, workers’ compensation cases, and preventive care in their Plantation, FL, office.
Strengthening Online Presence in a Competitive Market
Dr. Markson was looking to strengthen his practice’s online presence and dominate local search results. Despite providing excellent chiropractic care, his practice faced challenges in standing out in a highly competitive market. He needed consistent and effective chiropractic marketing support to improve visibility and attract new patients through organic search.
Why They Chose Page One Digital
Dr. Markson was familiar with Page One Digital CEO, Kimberly Portuondo, and her work for other clients.
Page One Digital Solutions
1. Local SEO Strategy
To improve Dr. Markson's visibility in local searches, we implemented a targeted local SEO strategy. This involved optimizing his Google Business Profile, ensuring consistent NAP (Name, Address, Phone Number) across online directories, and responding to reviews on his behalf to maintain a positive online reputation. These efforts helped strengthen his practice’s local authority and improve local search rankings.
2. SEO Content Writing
We've been providing Dr. Markson with high-quality SEO blog writing services since 2014. The blogs are tailored to his target audience. Our team created informative, engaging blog posts that were optimized with relevant keywords to help drive organic traffic to his website. These blogs not only helped boost search engine rankings but also positioned Dr. Markson as a trusted authority in the chiropractic field.
“I don’t know how anyone can run a successful business without Page One Digital. Their up-to-date knowledge of how to reach customers and clients amazes me. They understand what people are looking for and what reaches them best. When you think you should just make a Facebook post, Kimberly will tell you that a Facebook live video will reach the demographic better. She’s done it for my office many times. She is always on time, if not early. I’ve also had the privilege to listen to her educational speeches, and she is very eloquent. I always thought social media and the Internet were simple. Post a few words, write a blog, etc. But after working with Page One Digital, I’ve learned it’s not that simple. Different avenues of social media and the Internet reach different people and work in different ways depending on your desired end result. And because of Page One Digital, our office has done nothing but thrive. Thank you!”
Results
1. Improved Blog and Google Listing Performance:
In January 2024, our focus on SEO content and local listing optimization showed impressive results. The number of organic website clicks from blog pages reached 880 users, reflecting a 2.4% increase from the previous month. Blog content contributed to 70% of all clicks, demonstrating the effectiveness of our ongoing SEO blog writing efforts.
Additionally, the Google Business Profile saw an increase in engagement, with 226 Google Listing clicks to the website and 348 clicks to call, marking growth of 48.7% and 20.4% respectively. These improvements highlight the strong connection between local SEO and patient inquiries, as well as the value of maintaining an active presence on Google.
2. Increased Clicks and Impressions:
Over the course of 12 months, Dr. Markson's website experienced significant improvements for "chirorpractic" searches in both clicks and impressions. The total number of clicks increased to 590, while total impressions reached 147,000. These results reflect a strong growth in the visibility of his website in search results, helping to drive more potential patients to his practice.
Additionally, Dr. Markson's website is now ranking on Page 1 for over 400 queries, further enhancing its presence in search results and contributing to sustained traffic growth.
Achieving Sustainable Growth with SEO and Local Marketing
At Page One Digital, we help businesses like Dr. Markson’s grow by focusing on targeted SEO strategies, content creation, and local optimization to drive meaningful traffic and conversions. Through tailored SEO content writing and expert local SEO techniques, we were able to significantly improve visibility, drive website clicks, and enhance engagement with Google Business Profiles.
If you’re ready to experience similar growth for your practice, Contact Page One Digital today to learn how we can help you achieve your marketing goals and drive measurable results!