Helping Medical Practices Build Healthy Businesses With SEO, Social Media Marketing, Advertising, Web Design Services
Free 30-Minute Digital Marketing Consultation*
The Page One Digital team has been providing medical marketing services in the US since 2014. While we welcome inquiries from all types of healthcare providers we have over a decade of experience in marketing for:
- Chiropractors
- Functional Health Practitioners
- Kinesiologists
- Massage Therapists
- Med Spas
- Medical Equipment & Supplies
- Mental Health Professionals
- Nutritionists
- Physical Therapists
If you are in the business of helping clients ease suffering and tap into their own holistic powers to live better, we are in the business of helping you stop your bottom line from suffering by tapping into the digital ecosystem’s holistic abilities to spread awareness.
Your online business presence is crucial to making an impact with today’s consumers.
- Can interested patients find your website?
- Once they are on your website (whether on mobile, tablet, or desktop), can they easily access what they are looking for?
- Is your target market able to engage with you on social media?
If your answer to any of these questions is “no,” it’s time to talk to a marketing expert at Page One Digital. We help medical practices thoughtfully, systematically, and transparently connect with interested clients.
Our medical marketing services are centered around HIPAA-secure marketing modalities to help your practice thrive in today's market.
What's Included in the Free Consultation
- Review of your practice’s marketing history and marketing goals
- Website Audit
- Recommendations to improve your practice’s marketing efforts
Why Choose Page One Digital for Medical Marketing
There are several ways to approach an effective medical marketing strategy. It all depends on your practice goals and your practice’s service area. We offer a variety of marketing services to suit your needs:
Digital Advertising
The overall goal of digital advertising is to bring you more new patients (or, in marketing-speak, more online conversions). This can be tricky because online trust is getting harder and harder to establish – especially in the healthcare space. However, when done properly, digital ads can be used to build a loyal patient base.
Search Engine Optimization
Potential patients seeking the services you provide will likely begin their search online. The key to your website being discovered by the people who need it is search engine optimization, also known as SEO. Keyword research is our starting point, but Page One Digital has SEO experts who understand how to take the optimization process for healthcare websites much, much further.
Social Media Marketing
Meet your patients where they’re hanging out online. This critical piece of your digital marketing plan offers you an outlet and opportunity to engage in healthcare conversations with your target market, establish trust, and gain new patients. Our agency approaches social media marketing with custom content plans that resonate with your target market.
Monthly Performance Reports
We believe transparency is the key to an effective partnership. Every month, you will receive data-driven marketing performance findings to indicate what is noteworthy, what worked well, and what needs improvement. The report we make updates in real-time so you can check it any time you like to understand how your marketing efforts are doing.
Personalized Medical Marketing Services Guaranteed
We do not believe in a one-size-fits-all marketing approach. Page One Digital will tailor your marketing services to suit your needs. We support your entire digital presence so you can focus on your patients. We know there are a lot of medical marketers out there promising (and usually failing) to deliver results. We’ll let our results speak for themselves:
- Our contracts are month-to-month, so the obligation on your end is minimal.
- Exclusive to you: We will not offer our services to your local competitors.
- Most of our clients remain with us for 7-10 years minimum, and we’ve even helped several of our practitioners grow to the point of opening a 2nd (or 3rd) practice.
- Results ranging anywhere from 5-50 new patients a month
- Access to dedicated Chiropractic Marketing Experts
- Monthly recommendations to improve your practice systems
What Our Clients Say
5 Star Rating on Google
Markson Chiropractic
Dr. Markson was looking to strengthen his practice’s online presence and dominate local search results. Despite providing excellent chiropractic care, his practice faced challenges in standing out in a highly competitive market. He needed consistent and effective chiropractic marketing support to improve visibility and attract new patients through organic search.
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Williamsburg Chiropractic
The Williamsburg Chiropractic team contacted Page One Digital to create a digital marketing plan for their practice. A website redesign showcasing their staff and services was just the beginning
Medical Marketing FAQs
You have medical marketing questions. We have answers.
The short answer is yes. The longer-winded answer is that you need a website that is optimized for conversions (designed to get you more new patients). Most of the time, clients who want to begin marketing with our agency need their websites to be reworked to allow for a better conversion rate on their marketing efforts. We will always review your website and make recommendations to improve it before beginning marketing campaigns.
Having one agency manage your website and marketing is ideal for efficiency. We do create and manage websites. You can learn more about that service here.
While your staff is likely capable of doing some things for you (i.e. posting to your social media profiles), they are not marketing experts. It would be similar to a patient asking you if they can have their spouse perform a medical examination. Sure, some of their assessment might be right, but would they know how to do everything properly?
While AI is a great tool for certain elements of marketing, it is not the end-all-be-all. Marketing in the healthcare industry requires a good amount of diligence to adhere to policies and best practices. Most AI tools are only as good as the person who is prompting them and the information available on the internet. So it is important for someone who understands AI to be the one using it and making sure that its output is appropriate. We can (and do) use AI where it makes sense for your practice.
While some of the services we provide can certainly be scaled up or down, constantly changing the cadence of a campaign can cause you to lose momentum. Equity and trust are a major factor when it comes to successful marketing so intermittent efforts are not the best path forward.
The various services we offer have different timelines to expect to see a return on investment (ROI) within your practice though these may vary based on your specific market:
- Digital Advertising: The results here will be almost immediate upon the campaign's launch. This is the fastest way to get more new patients into your practice. Tailoring the campaigns to regularly get you your ideal type of patient can take about 1-2 months.
- SEO: This is a long play but is designed to bring the most qualified leads over time. You can expect to begin to see results about 30 days after these services go into effect, but the results will vary based on search interest in your area.
- Social Media: While social media marketing can attract new patients into your practice, it is mainly designed to stay connected to your existing patient base and your local community. The results (for engagement) can be achieved within about 1-2 weeks.
We cannot promise you specific figures up front without first reviewing your market. While we do know what works to attract patients, we don’t know what is going on in your area (patient interest, competitors, etc.). Anyone who is promising you large figures up-front is likely not going to be able to deliver consistent results. We take a deep dive into your marketplace to tell you exactly what will work for you and what results we think are achievable.
While we can get by with stock images and photos, our marketing efforts will always yield a higher result with real videos and images of you (and your staff). If you are camera-shy, we can help! We make it very easy for our clients to get us what we need regularly. You’ll have guidance every step of the way.
It all depends on your goals. There are different demographics on the varying social media platforms. We will make recommendations based on our consultation. However, it is common practice for us to manage:
- X (formerly Twitter)
- Etc.
If we do not directly manage a platform for you, we will provide you with guidelines and recommendations to manage it on your end. For example, for a platform like TikTok that requires filming videos in real-time, we’d provide you with a list of video ideas and guidelines as to how to film the videos on your end.
We tailor this to your specific goals and needs. However, it is common practice to run both Google and Meta (Facebook and Instagram) ads with a variety of campaign types to achieve your new-patient goals.
Still have questions?
Give us a call at (954) 283-0887. We will be happy to help.