Williamsburg Chiropractic has been serving patients in Williamsburg, New York, and the surrounding areas since 2001. The doctors provide high-quality care and use modern chiropractic equipment and technology.
Digital Marketing Plan Update
The Williamsburg Chiropractic team reached out to Page One Digital for help with their digital marketing plan, including a website refresh with a focus on their staff and services. They also needed to ramp up their pay-per-click advertising, SEO, and social media efforts to attract more new patients and enhance their online visibility.
Why They Chose Page One Digital
Williamsburg Chiropractic was referred to Page One via a chiropractic coaching group.
Page One Digital Solutions
1. Web Design
The new Williamsburg Chiropractic website showcases the entire team and the services they offer. Page One Digital made the website as image-centric as possible. Page One worked closely with Dr. Hoffman to ensure that the imagery and videos on the website were consistent and would look great on the mobile site as well.
2. Search Engine Optimization (SEO)
An integral part of digital marketing is search engine optimization. Williamsburg Chiropractic needed SEO to help it appear in search results for its target audience. Page One Digital applied SEO best practices to their website refresh so it would have maximum impact.
3. Copywriting
In an additional effort to assist Williamsburg Chiropractic with its SEO, Page One Digital’s expert content writing team writes weekly blog posts for the Williamsburg Chiropractic website. These blog posts are then shared on their social media accounts as part of the digital marketing plan to help further spread the word about their services.
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4. Social Media
Page One Digital posts 1x weekly to Williamsburg Chiropractic’s social media accounts. We repurpose our SEO blog content for socials to help establish Williamsburg Chiropractic as a trusted, authoritative health and wellness expert in the local community.
5. Paid Advertising Services
Page One Digital helped Williamsburg Chiropractic establish pay-per-click advertising with our paid advertising services. The targeted ads are successful in generating more calls and contacts for the office.
“Kimberly is great at what she does. She makes me feel like I am her favorite client, and her attention to detail has really helped to make my business stand out.”
Results
Page One Digital’s comprehensive digital marketing support has delivered measurable and sustained growth for Williamsburg Chiropractic since 2017.
Website Performance
The new Williamsburg Chiropractic website went live at the end of April 2024, providing an enhanced user experience and a stronger focus on showcasing the team and services. To assess the site’s performance, we compared data from May–July 2023 to May–July 2024. The results were impressive:
- Clicks increased by 20%
- Average search engine results page (SERP) position improved by 28%
- Average click-through rate (CTR) increased by 50%
- 200%+ increase in new visitors
Search Engine Optimization (SEO)
Our ongoing SEO strategy significantly improved Williamsburg Chiropractic’s online visibility. From January 1 to September 15, 2024, SEO content published by Page One Digital accounted for 88% of all website clicks from Google Search. Traffic from search engines contributed to 66% of their overall website traffic, bringing in over 13,000 new website visitors during that period. As a direct result, the practice received 180 new patient inquiries, averaging 20 inquiries per month.
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Social Media
Despite minimal posting for Wiliamsburg, we continue to see improved account visibility and post reach on Instagram and Facebook. In late February, some updates to one of our Meta Awareness Campaigns has also led to an increase in their organic views and reach for their Facebook page, showing how a combination of marketing services can work together to improve a business’s digital presence.
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Paid Advertising
Page One Digital’s targeted pay-per-click advertising campaigns generated 194 qualified leads in 2024, averaging 16 new leads per month. These campaigns delivered strong results with an average monthly return on investment (ROI) of $4,600, helping Williamsburg Chiropractic efficiently grow their patient base and maximize their marketing spend.
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With a strategic focus on website design, SEO, social media, and paid advertising, Page One Digital helped Williamsburg Chiropractic attract new patients and strengthen their digital presence in a competitive market.
Reaching Patients in Need of Chiropractic
Page One Digital was integral in helping Williamsburg Chiropractic reach patients in need of chiropractic care on multiple platforms and continues to support the growth of the practice.
What can Page One Digital do to support your chiropractic practice? Contact us to find out.