Armor is a leading cybersecurity company that provides cloud and hybrid cloud security solutions to businesses worldwide. Established in 2009, Armor has protected thousands of customers across over 40 countries. Their mission is to liberate clients from traditional cybersecurity constraints, such as proprietary frameworks and vendor lock-ins, by offering flexible and comprehensive security services.
Gaining Insight Through an SEO Audit
Armor approached Page One Digital seeking an in-depth SEO audit. They wanted clear insights into how their website was performing and actionable recommendations on how to improve it. Their goal was to enhance their site's visibility, attract more organic traffic, and ultimately increase lead generation through stronger search engine presence.
Why They Chose Page One Digital
Armor discovered Page One Digital through a referral from a trusted industry partner. After reviewing our track record of success and specialized expertise in SEO, they felt confident that our team had the knowledge and tools needed to provide the strategic guidance and the results they were seeking.
Page One Digital Solutions
1. Title Tags and Metadata Optimization
To support Armor’s SEO goals, Page One Digital conducted comprehensive keyword research to identify high-impact search terms relevant to their industry and services. Using these insights, we rewrote the site’s title tags and meta descriptions in alignment with SEO best practices, enhancing visibility in search engine results and increasing the likelihood of click-throughs.
2. On-Page Copy Refinement
In addition to metadata optimization, we also refined Armor’s on-page copy. This included updating service page content to better reflect keyword strategies, improving readability, and ensuring consistency in tone and messaging. Our focus was on maintaining the brand voice while strategically enhancing each page’s relevance for targeted search queries.
.png)
3. Technical SEO Fixes
Along with content issues, our SEO audit also determined there were several technical issues. These included discoverability issues, site setup issues, and performance issues. By uncovering and providing recommendations on how to fix these issues, we were able to improve page speed, better influence the information displayed in Google search, and improve ranking in search results.
Results
1. Clicks and Impressions Overview
A comparison of the performance across three months shows significant improvements in both clicks and impressions:
- Clicks increased from 10k to 12k, reflecting a 20% rise in the number of visitors interacting with the content.
- Impressions grew from 1.6 million to 1.9 million, indicating a broader reach and higher visibility across search results.
.png)
2. Search Performance Data
Further analysis of the Google Search Console (GSC) data shows a substantial rise in impressions, with a marked improvement in both the Click-Through Rate (CTR) and Average Position:
- Total Clicks: Increased from 776 in the previous three months to 1.87k, demonstrating a 141% improvement.
- Total Impressions: The website saw a 34% increase in impressions, rising from 222k to 299k.
.png)
3. Website Performance by Page
The top-performing pages were analyzed to identify trends in impressions and clicks. For example:
- www.armor.com: Impressions rose from 313k (May-July) to 328k (August-October), and clicks increased slightly from 2,859 to 3,508.
- www.armor.com/why-armor/: This page experienced a dramatic increase in impressions from 30k to 138k, with clicks growing from zero to 16.
- www.armor.com/company/: A significant increase in impressions from 29k to 130k, and clicks rising from zero to 122.
4. Page Speed Optimization
PageSpeed Insights results revealed considerable improvements after optimization efforts:
- First Contentful Paint (FCP) improved from 3.1 seconds (mobile) to 2.3 seconds, improving both desktop and mobile performance.
- Speed Index reduced from 6.3 seconds (mobile) to 2.0 seconds, significantly improving load times across devices.
- Largest Contentful Paint (LCP) improved from 3.5 seconds (mobile) to 2.5 seconds, achieving closer alignment with best practices.
- Total Blocking Time (TBT) saw a drastic reduction from 125,990 ms (mobile) to 1,010 ms, improving user experience.
- Core Web Vitals Assessment Now “Passed”
.png)
.png)
5. Canonical and Metadata Improvements
Optimizations were made to canonical tags, metadata, and on-page copy:
- Adjustments led to better keyword targeting and increased search engine visibility.
- Canonical tags helped reduce duplicate content issues, improving indexing and ranking for targeted keywords.
From Audit to Impact: How Strategic SEO Drove Real Results
Armor’s collaboration with Page One Digital resulted in measurable improvements in search visibility, website performance, and user engagement. Through our tailored SEO strategies—ranging from metadata optimization to content refinement and technical performance enhancements—Armor achieved a stronger digital presence and better positioned their brand for continued growth.
If your business is looking to improve its SEO performance and maximize digital visibility, Page One Digital can help. Explore our SEO services or contact us today to start your journey toward stronger search rankings and higher ROI.