Somerset Hills Chiropractic takes a "whole person approach" to wellness, focusing on identifying and addressing the root causes of health issues. They use modern chiropractic techniques to optimize function and improve health. Their mission is to provide exceptional care, promote better health, and enhance the quality of life through chiropractic wellness principles.
Transitioning from SquareSpace to WordPress for Improved SEO and Ranking
Somerset Hills Chiropractic wanted to modernize their online presence and improve their website's SEO performance. They faced limitations with SquareSpace that were hindering their ability to rank effectively on Search engines. To achieve better visibility and reach potential patients more effectively, they needed to transition to a platform that would offer greater flexibility, SEO capabilities, and overall website functionality.
Why They Chose Page One Digital
Page One Digital Solutions
New WordPress Website Build
We developed a completely new website for Somerset Hills Chiropractic on the WordPress platform. This transition allowed for greater flexibility, a more modern design, and enhanced functionality. The new site was optimized for better user experience and ease of navigation, ensuring that potential patients could easily access the information they needed.
2. SEO Recurring Services
To ensure that the new website would rank well and maintain strong visibility in search engines, we implemented SEO recurring services. This includes keyword optimization, content updates, and regular performance monitoring to improve and sustain their Search engine rankings over time. This strategy was designed to help Somerset Hills Chiropractic attract more local patients and remain competitive in the digital space.
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Results
1. Page Speed Performance Improvements
Pre-Launch Page Speed (August 28, 2024)
Before transitioning to WordPress, the Somerset Hills Chiropractic website scored a 55 in performance on PageSpeed Insights, indicating a slower load time and several optimization issues. Key areas for improvement included long load times and inefficient handling of resources, which contributed to slower user experiences and potential SEO setbacks.
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Post-Launch Page Speed (March 7, 2025)
Following the website's transition to WordPress and the implementation of our SEO services, the site's performance improved drastically, reaching a score of 99. The total load time dropped to just 0.7 seconds, and significant improvements were made in elements like Largest Contentful Paint (LCP) and Speed Index. These optimizations ensure a faster, smoother experience for users, contributing to better SEO rankings and overall site effectiveness.
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2. Post-Launch SEO Performance Results
Following the website's post-launch transition, Somerset Hills Chiropractic experienced the following improvements in key SEO metrics:
- Organic Website Clicks: 364 (Up 12.3%)
- Organic Website Impressions: 61,502 (Up 5.2%)
- Google Listing Clicks to Call: 93 (Up by 69.1%)
- Google Listing Impressions: 444 (Up by 1.8%)
These results demonstrate positive growth, particularly in key areas such as clicks to call and overall visibility through Google Listings. The clinic has seen significant improvements in the number of calls generated from their Google listing, reflecting a successful online engagement strategy.
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Driving Digital Success for Somerset Hills Chiropractic
Somerset Hills Chiropractic’s website transition and SEO efforts have resulted in noticeable improvements in online visibility, user engagement, and overall performance. By upgrading their website to WordPress and implementing ongoing SEO support, they’ve been able to increase organic clicks, boost impressions, and improve their Google listing interactions. This success highlights the importance of a modern, optimized online presence for growing chiropractic practices.
How Page One Digital Can Help
At Page One Digital, we specialize in helping businesses like Somerset Hills Chiropractic achieve digital success through customized website solutions and comprehensive SEO strategies. Whether you’re looking to improve your website’s performance, enhance its SEO, or develop a targeted digital marketing plan, our team is here to help you every step of the way.
Get in touch with us to take your practice’s digital presence to the next level!