Taylor Research Group is a historical, litigation, and environmental research company that provides necessary research to businesses or law firms.
Website Revamp: Overcoming Outdated Design and Enhancing User Experience
Taylor Research Group's website had fallen out of date after many years since it was originally launched. The client had been making updates themselves, but the site was in need of significant improvements in design, UI/UX, and functionality. Additionally, they wanted to add newly offered services to the site to better reflect their evolving business.
Why They Chose Page One Digital
Taylor Research Group chose to work with Page One Digital because of their previous positive experiences with our team. Having worked with us in the past, they trusted the quality of our work and knew we could provide the level of expertise needed to revamp their website to meet their current business goals.
Page One Digital Solutions
1. Custom Web Design and Development
We redesigned the website with a modern, user-friendly interface to enhance its visual appeal and ensure it aligns with Taylor Research Group’s brand. This included creating a custom design that reflected their evolving business, as well as improving the overall user experience (UI/UX).
2. UI/UX Optimization
We focused on optimizing the site’s layout and navigation, ensuring it was easy for visitors to find information and access services. This involved streamlining the user journey, improving mobile responsiveness, and enhancing interactive elements for a seamless experience across all devices.
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“Page One Digital exceeded our expectations with their website redesign service. Hunter Cambon, our main contact, was a pleasure to work with, providing clear and thorough explanations throughout the process. The entire team was responsive and prompt, ensuring our vision for the website came to life. The end result is a high-quality website that perfectly captures our brand. Highly recommend Page One Digital for anyone looking for professional and efficient web design services.”
Results
1. Enhanced Mobile Performance
Pre-Launch (Sept 12, 2024 - Mobile):
- Performance Score: 28/100
- The mobile version of the website showed room for improvement in performance, with a score of 28, indicating some speed and optimization issues that could affect user experience.
Post-Launch (Jan 23, 2025 - Mobile):
- Performance Score: 81/100
- After the redesign and optimizations, the mobile performance improved significantly, reaching a score of 81. This shows a clear enhancement in speed and mobile responsiveness.
2. Improved Desktop Performance
Pre-Launch (Sept 12, 2024 - Desktop):
- Performance Score: 57/100
- On desktop, the site also had performance issues, with a score of 57, showing that there were speed and optimization hurdles that needed addressing.
Post-Launch (Jan 23, 2025 - Desktop):
- Performance Score: 98/100
- After the updates, the desktop version's performance increased dramatically, scoring 98. This indicates that the website is now well-optimized and provides an excellent user experience on desktop devices.
3. Improved SEO Performance
- Total Clicks: 1.88K
- Total Impressions: 121K
- Average CTR: 1.5%
Six months after the website launch, Taylor Research Group experienced a solid performance boost in search visibility. The total number of clicks increased to 1.88K, and impressions grew to 121K, reflecting a significant improvement in the website’s reach and engagement. The average click-through rate (CTR) held steady at 1.5%, showing that the SEO efforts contributed to a consistent user engagement level over time.
These improvements highlight the ongoing success of the website redesign and optimization, enhancing its performance in search rankings and user interaction.
Transforming Taylor Research Group’s Online Presence
In conclusion, the website revamp for Taylor Research Group led to significant improvements across the board, from enhanced site performance and SEO metrics to improved user engagement. By addressing the outdated design and incorporating responsive web design principles along with an optimized user experience, we helped the client achieve a modern, user-friendly website that resonates with their audience and drives tangible results.
At Page One Digital, we specialize in crafting customized digital solutions that help businesses grow and thrive online. Whether it's website redesign, SEO, or ongoing digital marketing support, our team is dedicated to delivering results that matter.
If you're looking to elevate your online presence and achieve similar success, contact us today to learn how we can help take your business to the next level.