Tag

Social Media Marketing

10 Steps for Creating a Social Media Calendar

Carley Ray
|
July 19, 2022

Any social media strategy would be incomplete without content. Without it, you'd be unable to communicate your offers. Once you've established your fool-proof marketing plan and the type of content you intend to create, you should focus on determining how you will publish it. An effective social media calendar is a vital part of any marketing plan. Here's how to create a content calendar for your social media strategy.

3 Tips for Inclusive Social Media

Kimberly Portuondo
|
June 21, 2022

Each and every day this June gives brands just like yours a chance to showcase their inclusive and diverse personality. So, without further ado, here are three ways you can shift your LGBTQ+ marketing efforts beyond the confines of Pride month.

How to Conquer the Instagram Algorithm

Carley Ray
|
May 17, 2022

The Instagram algorithm helps determine which content to prioritize and which to push to the bottom of users' newsfeeds. The algorithm automatically combs through all content when a user opens the app. It then decides which posts should appear in the newsfeed, which should appear in Explore, and in which order Stories, Lives, and Reels should appear. So when the algorithm changes, everyone rushes to adjust their strategy. Don't worry. Here are our top Instagram tips for growing your reach in 2022.

How to Respond to Negative Reviews With Positivity

Carley Ray
|
February 15, 2022

Consumer commentary and reviews abound on the Internet, and some of these comments are negative. This can make it sometimes difficult for business owners to decide how to respond to these comments and when to let them go. Knowing how to respond to negative reviews and customer complaints is crucial. Check out our tips for curating positive social media responses:

Social Media Platform Trends to Inform Your 2022 Marketing Strategy

Kimberly Portuondo
|
January 25, 2022

Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.

The Importance of Social Media Insights

Carley Ray
|
January 18, 2022

You don't need to be told in 2022 that brands gain value from using social media. Yet one aspect of social media is particularly potent — social media insights. You can acquire social media insights by analyzing your content on the channels you're already using. These insights allow marketers to target audiences better and refine content strategies. Let's look at why insights are important and how to use them.

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