The Instagram algorithm helps determine which content to prioritize and which to push to the bottom of users' newsfeeds. The algorithm automatically combs through all content when a user opens the app. It then decides which posts should appear in the newsfeed, which should appear in Explore, and in which order Stories, Lives, and Reels should appear. So when the algorithm changes, everyone rushes to adjust their strategy. Don't worry. Here are our top Instagram tips for growing your reach in 2022.
How to Grow Your Reach on Instagram
The Instagram algorithm may seem extensive, but ultimately, it rewards quality and engaging content. So really, the best way to grow your reach on Instagram is to curate content that entertains or informs your audience. Here's how to grow your reach on Instagram:
Follow the Community Guidelines
Instagram's algorithms ensure that content that violates the app's Community Guidelines won't be visible in Feeds, Reels, or Stories. As a result, you may find that your posts are less widely distributed if you share misinformation, political posts, sensitive or upsetting content, or even low-resolution media.
Be Innovative With Reels
Reels are the latest feature on Instagram, and the platform is still promoting it. Official Instagram tips for posting Reels that will get noticed include: do not repurpose watermarked TikToks, shoot vertically, utilize filters, and use trending music. Also, make your videos fun and short because Reels rewards entertaining videos.
Increase Engagement
The algorithm thrives on engagement. Boosting engagement can be as simple as adding a sticker. Using question stickers, emoji sliders, and polls on Instagram Stories is a direct way to engage your followers. If you want to get the conversation started on posts, directly asking questions or encouraging comments within the caption is an excellent strategy. As a rule of thumb, comments are the best way to show that your audience is engaged, so encourage them to reply whenever possible.
Take Advantage of Hashtags
The Instagram algorithm can't understand that goofy golden retriever playing fetch, but it can understand the #goldiesofinstagram hashtag. You can maximize the reach of your content by using accurate hashtags. The algorithm can more easily share your post or photo if it can calculate what it is about. When using hashtags, do not simply use trending hashtags. Instead, do your research and use hashtags that describe your post.
Post Consistently and Timely
Engagement with your content is essential, so posting on the right day and time is crucial for organic reach. Your reach, engagement, and follower growth depend on it. Most businesses post to their feed once a day. If that sounds too daunting for your business, showing up consistently is sufficient to keep things moving.
Social media platforms are constantly evolving, so Instagram will likely undergo more algorithm changes in the future. But no matter what the future holds for the Instagram Algorithm, one of our top Instagram tips is to create engaging Instagram content consistently. Contact KP Kreative to start growing your reach today!
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