Selling on Social Media

International Podcast Day is the perfect time to start podcasting for your business. Celebrated on September 30th, International Podcast Day is focused on growing the global podcasting community. If you have not used a podcast for your business before, here’s what you need to know.

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.

Do you ever feel like you are spending a lot of time on Instagram, yet you can’t tell what’s working and what’s not? As is true with other marketing concepts, you need to have a strategy in place, and a good strategy is a flexible one. In order to find out what adjustments you need to make, try an Instagram audit.