Social Media Platform Trends to Inform Your 2022 Marketing Strategy

Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.

Social Media As A Shopping Platform

In 2020, lockdowns around the world forced marketing trends to be online-focused and caused consumers to move their shopping online. The forecast is that the convenience of online shopping will continue to thrive as a marketing trend in 2022, as more consumers keep shopping online. When planning your marketing and your online offering, be aware that while there is more competition for online shopping in 2022, there is more opportunity too.

Short-Form Video Content

Social media platforms have pivoted toward short-form videos that are between 15 and 30 seconds long. Creating short and sweet videos that are punchy, catchy, and memorable is an important marketing trend for 2022. While the main platform that made short-form video content popular is Tiktok, YouTube Shorts and Instagram Reels perform just as well, and present a prime opportunity for brands to reach a younger audience in 2022.

AI Powered Influencer Marketing

It’s predicted that AI-powered marketing is set to boom in 2022. This means that AI will come alongside marketing strategies that use influencers to assess and analyze viewing vs buying stats, making ROI that much more assured. This is good news if you do use influencer marketing.

We hope you feel more prepared to plan your social media marketing in 2022. Best of luck!

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