Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Create Seasonal Content Far in Advance
You’re probably wondering why we are bringing up the holidays in August, but when it comes to seasonal marketing you want to plan early to make the most of your campaigns and use content that depicts the current season. Now is a good time to plan eye-catching promotions that cater to your target audience’s seasonal needs. Offering discounts and special offers to your tried and true customers will also help you connect across the holidays.
Match the Season to your Brand
It’s good to keep in mind that the season shouldn’t take over your brand entirely. Seasonal content gains temporary interest so make sure it fits in naturally with how your business operates. Figure out what your business can offer that’s relevant to that specific time and build seasonal campaigns around it.
Get Creative with Social Media
Social channels can be the easiest way to get creative with your promotions during the holidays. Instagram has finally released new features for their stories such as new fonts, colors, and design capability. Use this to your advantage when creating interactive stories for your viewers. Ask your audience questions, engage, and ask for their opinion on upcoming seasonal products. Your viewers will feel a part of the planning process and appreciate the connection.
Implementing these tips and focusing on your seasonal marketing efforts as early as possible will help keep your business ahead of the curve. Have you implemented something in the past that you’ve found helpful? Let us know in the comments.
Related Posts
How to Be a Marketing Shark
Shark week is once again just around the corner, marking another 7-day celebration of these incredible creatures that keep ocean ecosystems in balance and take what they want when they want it. We can learn a lot from these clever kings of the ocean – but you don’t need to be a cold-blooded killer to smash your marketing strategy this shark week. Here’s how.
12 Ways to Add New Content to Your Website
You have a high-quality, gorgeous website for your business. The content is optimized for SEO and reads like a dream. But your website isn’t a one-and-done part of a good content marketing strategy. It’s necessary to consistently add new content to show users—and—Google that your site is relevant and meeting the needs of your online audience.
4 Marketing Tips for the Long Weekend
Your Customers Are On Holiday. Your Marketing Strategy Shouldn’t Be. Can you believe it? The 4th of July is just around the corner, and this is one of the most delicious times of the year for marketers nationwide! Americans are excited, relaxed, and in one of the best moods they've been in for months – making it the perfect time to inspire them with explosive offers that make them even more proud to be American. So if you’re looking for new ways to promote your product this 4th of July, here are 4 marketing tips for the long weekend.