Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Create Seasonal Content Far in Advance
You’re probably wondering why we are bringing up the holidays in August, but when it comes to seasonal marketing you want to plan early to make the most of your campaigns and use content that depicts the current season. Now is a good time to plan eye-catching promotions that cater to your target audience’s seasonal needs. Offering discounts and special offers to your tried and true customers will also help you connect across the holidays.
Match the Season to your Brand
It’s good to keep in mind that the season shouldn’t take over your brand entirely. Seasonal content gains temporary interest so make sure it fits in naturally with how your business operates. Figure out what your business can offer that’s relevant to that specific time and build seasonal campaigns around it.
Get Creative with Social Media
Social channels can be the easiest way to get creative with your promotions during the holidays. Instagram has finally released new features for their stories such as new fonts, colors, and design capability. Use this to your advantage when creating interactive stories for your viewers. Ask your audience questions, engage, and ask for their opinion on upcoming seasonal products. Your viewers will feel a part of the planning process and appreciate the connection.
Implementing these tips and focusing on your seasonal marketing efforts as early as possible will help keep your business ahead of the curve. Have you implemented something in the past that you’ve found helpful? Let us know in the comments.
Related Posts
Fall Promotion Ideas for Social Media
In the last few years, social media has become an effective tool for businesses to remain at the forefront of their customer's minds. That's why your social media marketing strategy needs a little sprucing up as the seasons change! You can take advantage of fall by updating your social media posts and using them to their full potential. Here are some favorite fall promotion ideas you should include in your social media marketing strategy.
3 Tips to Help Your Holiday Marketing Plans
For most businesses, the holiday period is the busiest time of the year. Your customers have worked hard to be able to afford the wonderful products and services you offer. So, beyond refreshing your landing page and boosting brand awareness, you need to plan properly for the influx of sales around the corner. Here are 3 of the best holiday marketing tips to boost sales.
3 Noteworthy Back to School Marketing Tips
The back-to-school season offers a much welcomed fresh start for both kids and their parents. Fortunately for business owners, this usually means parents are prepared to spend on their kids for all manners of school supplies. Here are some of the best back to school tips for marketing to parents to ensure theychoose you to help them equip their children for the back to school season.