Summer is the perfect time of year to create fun, engaging social media posts that build an emotional connection with your brand. Of course, social media doesn't always have to be funny and for laughs, but designing a content plan that sprinkles it in can be an effective way to attract new followers. Here's how to make a splash with fun summer social media posts. Boost your social media marketing by adding these ideas to your content plan.
1. Brand-Related Summer Lifestyle Tips
Providing lifestyle tips is always helpful if your brand sells consumer products. Whatever industry you are in, you can become a resource for your customers by offering tips, whether it's about UV ray protection (healthcare), summer clothing (retail), or planning the perfect vacation (travel/hospitality). Creating helpful social media posts for your followers can lead to more engagement.
2. Highlight Employees
You can highlight your team's personalities or favorite summer activities with a collage of photos or a message from a team member. As an example, Kim loves gardening, while Hunter enjoys biking.
3. Getting Active
Several companies participate in organized sports, such as kickball leagues. Show off your team's strength by demonstrating your brand's commitment to teamwork. You should also shout out the other teams you're competing with to reach their followers and build your network.
4. Community Involvement
Focusing on your team's philanthropic and community work year-round is an excellent idea. Summer can be particularly effective for community beautification projects, local sports teams' fundraising, and other outdoor activities. You can use this to add your brand to the conversation about charitable causes, as customers increasingly prefer brands that support charitable causes.
5. Supporting Small Businesses
Social media marketing is more than paid ads and promotions for your business. Try weaving #smallbusinesssaturdays into your content plan. Show off your preferred vendors and encourage your followers to shop locally. You can build your small business network and tap into a larger market through this.
6. Share Your Favorite Recipes
Foodies will love this one. Ahead of the weekend, create a summer social media post highlighting a grilling recipe and encouraging your followers to get outside over the weekend. Then, take it further and have an employee share their tips via FaceBook Live or Instagram Reel. Despite not being directly related to your brand, this allows the audience to see your company's personality and learn more about the people who work there.
Summer is full of opportunities to build an authentic brand on social media – the most challenging part is creating a content plan. Looking for more unique social media marketing ideas? Contact Page One Digital—we'll help your summer social media posts stand out.
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