Does Social Media Marketing Work?

You don't need to be told in 2022 that brands gain value from using social media. Yet one aspect of social media is particularly potent — social media insights. You can acquire social media insights by analyzing your content on the channels you're already using. These insights allow marketers to target audiences better and refine content strategies. Let's look at why insights are important and how to use them.

As 2021 comes to a close, you are surely thinking ahead for the year to come. Marketing strategy development has many components, but content has to be at the top of the list. Without it, how else will you communicate your offers? Once you’ve determined what your message is and how you are going to share it, it’s time to get to planning exactly when the content will be published. Here’s how a social media calendar can help you find success in the year to come.

Thanksgiving is a time of year that you can use to bring the family together and showcase the ideals of the holiday in the hearts and minds of your consumers. However, planning your marketing posts shouldn't give you as much stress as cooking the turkey. Check out these five social media management tools you can use for your Thanksgiving post creations, posting, and boosting. Take the stress of performing on the day away.