Branding

This June, I am celebrating six years in business, and what a wonderful six years they have been! In these six years, I've seen a lot of improvement, both inside my own company and across the marketing sector. My team has grown and we have streamlined our business operations along the way. While reflecting on how we have accomplished this, I wanted to take a moment to share 6 ways you can scale your own business.

National Small Business Week is a national event designed to honor top U.S entrepreneurs. While larger cities tend to offer their own celebrations and events during Small Business week, you can also participate and enjoy the holiday yourself. Here are my tips to celebrate:

We are seeing a change in many businesses during this time as more and more companies are choosing to have their entire team work remotely. If you aren’t used to working from home, it can be a new reality that’s hard to face. Every employee is facing different circumstances at home, so we are here to provide some tips to help you stay motivated and productive during the COVID-19 outbreak.

Storytelling can help your brand gain trust and offer credibility to potential customers. Nowadays, being personable while remaining professional is what sets you apart from the rest! Your followers and clients are interested in hearing your story, getting to know your team and your company culture. Here are some of our tips to perfect your storytelling and open up to your followers.

Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why? You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.

Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.