Branding

Hundreds and thousands of shoppers turn out for Small Business Saturday each year, but why? You might be wondering, “what even is Small Business Saturday?” Small Business Saturday is a shopping holiday which is meant to increase local and small business awareness and support. Small Business Saturday piggy-backs on the shopping fever that is Black Friday.

Thanks to the internet, consumers are much more informed than ever about the products they are purchasing and the brands they are interacting with. This makes corporate responsibility and philanthropy extremely important because it helps to establish trust with your potential customers.

We are excited to dive back into learning more about branded content with guest blogger and Marketing and Content Specialist Estelle Liotard. Last week we covered what branded content is and how you can benefit from it. Now let’s look at how to make a branded content campaign.

For the next two weeks, we’ll be hearing from guest blogger and Marketing and Content Specialist Estelle Liotard. Learn more about what branded content is and how it will benefit your brand image.

Alex Martinez, better known as Typsy Soul, has written a guest blog today for our site! She is an experienced backpacker and a big believer in remote work. She uses the world as her office space and encourages you to do the same. Today, she provides us with some tips on how working remotely can be beneficial to you and your company!

Gratitude is a key quality to possess in owning any business. It’s important to recognize how far you’ve come, the opportunities you’ve been given, and the people who are standing by your side helping the business move forward.