Branding

April is National Stress Awareness Month, and as a digital marketing agency, we understand that marketing can be overwhelming—especially when you're trying to do it all on your own. With so many channels to consider, it can be hard to know where to focus your energy and resources. That's why we want to share some tips to help make marketing less stressful so you can enjoy a better work-life balance. It’s easier to avoid burnout with the help of marketing experts and automation tools—and when you allow yourself to take time off when you need it.

My digital marketing agency, KP Kreative, has been making waves in the industry for the past nine years. We revamped our branding at the three-year mark, and I’m excited to announce a new rebranding and name change to shake things up. We’re shedding our old skin and emerging as Page One Digital, a name that better represents the full-service digital marketing agency and team of marketing experts that we’ve become.

We all know how much more we're capable of when we work as a team, and your marketing strategy should be no exception. If you want to fast-track your road to marketing success in 2022, you need to build a winning crew of team players who all understand their roles and are passionate about their positions. Here are some marketing analogies through the lens of a basketball team to inspire you this year!

In honor of June being Pride Month, we want to talk about how important inclusivity is in your marketing strategy. Did you know that 38% of consumers are more likely to trust brands that do well with showing diversity in their ads? It is important to outline that inclusivity does not simply mean promoting diverse pictures in your feed or sharing educational statistics about the LGBTQ+ community — it means being authentic. The definition of brand authenticity focuses on the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, and motivated by caring and responsibility. Here are our best tips for remaining authentic while promoting inclusivity for your business.

For this week’s blog, we are featuring a piece written by Self Care Is For Everyone. Self Care Is For Everyone started as an online community of mental health advocates, therapists, and healers. The goal was to promote a stigma-free space to talk about all things mental health and self-care. What started as an Instagram community came together as a response to there not existing enough places where brave conversations about mental health felt safe. The community created by Self Care Is For Everyone is a safe space where people can feel supported and be reminded to practice self-care and includes mental health advocates, spotlights independent artists, and collaborates with non-profit groups

For this week’s blog, we are featuring a piece written by La-Toya Scott with Shades of Melanin. Shades of Melanin is a site that brings women of color together by discussing issues pivotal to self-growth, self-love, and self-enhancement. Shades of Melanin aims to connect women from all walks of life and offers a compilation of art: spoken, visual, and written. The site also addresses an array of issues, including the story of Florida-based attorney Michele Rayner-Goolsby. Although this story was originally shared on September 25, 2019, it’s message continues to resonate today.