Add Video Marketing to Your Content Strategy | KP Kreative

Does your content marketing strategy include video? Even before the pandemic, businesses were discovering that video was an increasingly successful way to make their brand accessible to wider audiences. Since the beginning of the pandemic, online viewing has nearly doubled. Still not sure if you’re ready to join the 86% of businesses already using video as a marketing tool? Let’s look a little deeper…

What Is Video Marketing?

Video marketing is the use of videos to promote your products, services, or brand on a variety of platforms. It is part of a thorough content strategy used to engage and educate consumers and customers. It can be used on your website, blog, or social media channels. Video engagement through likes, follows, click-throughs, shares, and other forms of interaction, ultimately generates more leads and sales.

Types of Videos

If you’re camera-shy, don’t worry. There are plenty of options for video content without you being on camera. We’ll give you a few examples, but remember, video is evolving every day and businesses are coming up with unique ways to incorporate video into their marketing, so keep an eye on your competitors.

• Explainer videos were an early trend on the video front. Animated videos (remember the hand writing on a chalkboard or whiteboard?) are still used to explain products or services — in fact, 74% of videos, animated or not, are created for this purpose.
• Social media videos are on the rise. If you haven’t lost an hour scrolling through TikTok, you don’t know what you’re missing. Instagram and Facebook are upping their video game based on TikTok’s popularity. And, as we said, you don’t have to be on camera. Show your products, your storefront, a finished job, or even a tour of your office and set it to music. Humanize your brand!
• Presentation videos include everything from a live-streaming webinar to a video of still images and PPT slides.
• Video testimonials take advantage of the fact that we trust other customers more than we trust brands. Get your satisfied customers on camera!

These are the most popular ways businesses are using video, but there are lots more. Pay attention to the increasing number of video results in Google searches these days!

Measuring Video Marketing Success

This is where marketers seem to disagree. Some say it’s views, some say it’s interaction (likes, shares, comments), some say it’s click-throughs. We say that any kind of engagement is a success. You’re increasing your brand awareness, showcasing your products or services, and ultimately it WILL increase your bottom line. How do we know? Of the businesses currently using marketing in their content strategy, 99% say they will continue to use video, and 66% are planning to increase their video marketing spend.

And if that doesn’t convince you? 88% of people would like to see more video content from brands in 2022. Give the people what they want!

Not sure where to get started with your marketing journey? Contact KP Kreative today!

Statistics Source: “The State of Video Marketing 2022.” Wyzowl, 2022.

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