Marketing Videos

Does your content marketing strategy include video? Even before the pandemic, businesses were discovering that video was an increasingly successful way to make their brand accessible to wider audiences. Since the beginning of the pandemic, online viewing has nearly doubled. Still not sure if you’re ready to join the 86% of businesses already using video as a marketing tool? Let’s look a little deeper…

Due to the impact of COVID-19 we have seen an influx of businesses taking advantage of the benefits of video marketing! Whether you are recording at-home ads or freshening up your website with some new video content, we wanted to take a moment and remind you of some crucial video tips that may be easy to forget!

If you're taking the time to make video content for your YouTube channel you should take advantage of these tips to best reach your audience:

Jenny Holt, Freelance Writer, wrote an awesome guest blog post for us on making your marketing video accessible. Enjoy:Website accessibility is hugely important. Data shows that about one-fifth of the population is disabled, which means that if you fail to make your site accessible, you’ll be cutting out 20% of your traffic. The ways that you can make your site universally available vary and this post is going to focus on videos.

When viewers are scrolling through their social media, they only stop on things that appeal to them. You want your content to be the thing that makes them stop scrolling. When it comes to making videos and posting them online, there are a few guidelines to keep in mind in order to attract your audience. If you are nervous about recording a video, these three tips will give your videos that extra push:

The live video ‘fad’ is here to stay. Making the most of live video is not actually as easy as hitting record on your cellphone or webcam. Here’s a few tips to help you keep things professional: