Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert. LinkedIn has over 21,000 discussion groups related to insurance! You should join the groups that are pertinent to the type of insurance you provide. Once you're in those groups, you should be posting topics from your experience as an insurance agent as well as commenting on posts by other group members.This should take about 15-20 minutes each sitting, and you should be doing it weekly. Active participation in LinkedIn discussion groups is well worth the time invested. Not only does this get your name in front of peers and potential clients, it establishes you as a subject matter expert.Stay tuned for a more detailed article on how to successfully use LinkedIn discussion groups for your business!
Related Posts
6 Back-to-School Marketing Strategies
According to statista.com, the 2020 average back-to-school spend per family amounted to approximately USD $800 – and it’s not getting any lower! Of course, 2020 back-to-school spending was less about paperback, and more geared toward at-home learning. This bumped up the expenditure needed for laptops, headphones, and the like.
Social Media Management 101
It is more important than ever for your business to have a robust online presence, and social media is a great way to establish that. So what exactly can a social media manager help you do? Similar to any project, social media requires time, attention to detail, and, most importantly — management. On top of overseeing social platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc., a social media manager creates, publishes, and analyzes content. This all helps you to engage with your online audience while building a strong sense of community online. Now that we understand the basics of a social media manager’s role, let’s explore why social media is essential for growing your business and success over time.
Sunny Moments with Our Clients
The past seven years have been noteworthy. We went from a small marketing business, to making a major difference for many companies. In this blog, we’d like to highlight some of our featured work and reviews from just some of our valued clients.