Most people overlook LinkedIn for social marketing efforts. If a company is using LinkedIn at all, in most cases it's for recruiting purposes. However, LinkedIn's discussion groups are extremely targeted when used properly.One of the most important strategies in marketing is to establish yourself and your company as an industry expert. LinkedIn has discussion groups for almost any topic you can think of.Let's say you're an insurance agent. You want to establish yourself as an insurance expert. LinkedIn has over 21,000 discussion groups related to insurance! You should join the groups that are pertinent to the type of insurance you provide. Once you're in those groups, you should be posting topics from your experience as an insurance agent as well as commenting on posts by other group members.This should take about 15-20 minutes each sitting, and you should be doing it weekly. Active participation in LinkedIn discussion groups is well worth the time invested. Not only does this get your name in front of peers and potential clients, it establishes you as a subject matter expert.Stay tuned for a more detailed article on how to successfully use LinkedIn discussion groups for your business!
Related Posts
Why You Need a Social Media Calendar in 2022
As 2021 comes to a close, you are surely thinking ahead for the year to come. Marketing strategy development has many components, but content has to be at the top of the list. Without it, how else will you communicate your offers? Once you’ve determined what your message is and how you are going to share it, it’s time to get to planning exactly when the content will be published. Here’s how a social media calendar can help you find success in the year to come.
5 Social Media Management Tools to Be Grateful For
Thanksgiving is a time of year that you can use to bring the family together and showcase the ideals of the holiday in the hearts and minds of your consumers. However, planning your marketing posts shouldn't give you as much stress as cooking the turkey. Check out these five social media management tools you can use for your Thanksgiving post creations, posting, and boosting. Take the stress of performing on the day away.
Tips for Social Media Image Selection
Images have always been one of the essential mediums for online marketing. Roughly 25% of the global population currently has an active Instagram account, which means around 3.8 billion people a day view images online. Facebook posts with images receive 2.3 times more engagement, and on average, Pinterest, a visual-focused platform, allows advertisers to reach over 169 million people. There is no question that static image content is still vital for growing your business online. Here are a few things to consider when planning out your business’s social media content strategy.