Images have always been one of the essential mediums for online marketing. Roughly 25% of the global population currently has an active Instagram account, which means around 3.8 billion people a day view images online. Facebook posts with images receive 2.3 times more engagement, and on average, Pinterest, a visual-focused platform, allows advertisers to reach over 169 million people. There is no question that static image content is still vital for growing your business online. Here are a few things to consider when planning out your business’s social media content strategy.
Prioritize High-Quality Images
The current Instagram algorithm is designed to be un-hackable; however, one thing has reigned true without a doubt — high-quality media performs better. If your business has the means to hire a professional photographer, it is almost always worth the investment. Considering that 75% of online shoppers rely on product photos when determining their purchases, strong and high-quality images can make or break it for your e-commerce business.
Seasonal Content is Still King
With Halloween around the corner, it is a perfect example of what type of images you should use to increase your online engagement. The possibilities are endless when planning out your brand’s monthly content, from pumpkins, ghosts, and graveyards, to costumes, candy, and horror movies. Seasonal content is not always vital to your online growth, but it can be a great way of creating relatable content to let your audience know you care and are aware of the world around you — not just posting to increase sales. Authenticity goes a long way in this over-saturated digital world. Here are some examples of seasonal content we created for our clients this month.
Stories Are Here to Stay
Over the past few years, we have seen stories pop up on almost every relevant social media platform. Starting with Snapchat back in 2013, stories were used as a great way to break through the clutter and showcase more personal moments in a 24-hour period with your followers. Slowly but surely, other platforms like Instagram, Facebook, Twitter, and even LinkedIn have adopted the story feature. Stories should be considered a crucial part of your marketing with 58% of people surveyed saying they have become more interested in a brand or product after seeing it on a story.Over 4 million businesses are already using story ads every month.
In recent years, video content has become the most popular medium for going viral online, but that doesn’t mean that static content is still not necessary for your company's online growth. To ensure your business is using images strategically online, make sure to
- Prioritize high-quality images
- Utilize seasonal content
- Posts stories often
For help with your brand’s online presence, schedule a free consultation with us.
Related Posts
Work Smarter With Social Media Automation
Social media automation can help save valuable time and energy. Discover the benefits of automating social media posts for chiropractic marketing.
How to Increase Social Media Engagement
Looking to engage with your audience more? Here are some of our tips on how to increase social media engagement by using social media metrics.
Last Minute 4th of July Social Media Posts
With the 4th of July just around the corner, now is the perfect time to consider your social media campaign. Have you curated your 4th of July social media posts? If not, try weaving these engaging post ideas into your content calendar.