In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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Why You Need a Website, Even If It's Just One Page
Unless you're a business owner who is NOT interested in growing your brand, you NEED to have a website, even if it’s just one page! And, no having a Facebook business page does not count!
Aww, Snap! The Basics to Finding Success on Snapchat
It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.
3 Must Haves For Your Mobile Website
Mobile websites aim at a seamless user experience for people who are on the go. With Google’s search algorithm now factoring in mobile experience, and more than half of users accessing websites from their smartphones, it is increasingly important for your website to be mobile friendly. Here are our top 3 must haves for your mobile site:
A Guide to Instagram Story Highlights
Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
Website Platform Comparison
Website platforms are the perfect partners for individuals and small business owners when it comes to creating a website. With website platforms like WordPress, Wix, and Squarespace eliminate the need for developers and cut the costs of website development in half! The hardest part about website platforms is choosing the best one for your needs. So, we want to share our thoughts on some of the most popular website platforms out there:
Practical Steps to Identify Your Target Audience
Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).