Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
In the video below I show how to create a new highlight based on your product or service. This time, I am adding a “Recent Work” highlight to showcase some of my recent photo sessions. Remember, Story Highlights are only available based on what Instagram stories you have posted, so unfortunately they aren’t available through your camera roll. You can see in the video that I pick a few photos I am proud of, and even add an icon as my cover photo. This is a great way to make your profile look aesthetically consistent with your brand! You can make icons by using Canva or Photoshop and posting it to your Instagram Story!
There are many more Highlights on my page as well! My most important highlight is the “Hello” one. Here, I introduce myself to my audience and give them a few facts about who I am and who’d they be working with if they decide to book me for their next wedding or event! Highlights are an incredible marketing tool for your business and can be used in so many different ways. Let your audience get to know you and your business better by posting your first highlight today!
Related Posts
Work Smarter With Social Media Automation
Social media automation can help save valuable time and energy. Discover the benefits of automating social media posts for chiropractic marketing.
How to Increase Social Media Engagement
Looking to engage with your audience more? Here are some of our tips on how to increase social media engagement by using social media metrics.
Last Minute 4th of July Social Media Posts
With the 4th of July just around the corner, now is the perfect time to consider your social media campaign. Have you curated your 4th of July social media posts? If not, try weaving these engaging post ideas into your content calendar.