Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
In the video below I show how to create a new highlight based on your product or service. This time, I am adding a “Recent Work” highlight to showcase some of my recent photo sessions. Remember, Story Highlights are only available based on what Instagram stories you have posted, so unfortunately they aren’t available through your camera roll. You can see in the video that I pick a few photos I am proud of, and even add an icon as my cover photo. This is a great way to make your profile look aesthetically consistent with your brand! You can make icons by using Canva or Photoshop and posting it to your Instagram Story!
There are many more Highlights on my page as well! My most important highlight is the “Hello” one. Here, I introduce myself to my audience and give them a few facts about who I am and who’d they be working with if they decide to book me for their next wedding or event! Highlights are an incredible marketing tool for your business and can be used in so many different ways. Let your audience get to know you and your business better by posting your first highlight today!
Related Posts
How to Create a Successful Social Media Campaign
Would you like to get more engagement from your posts? Brands struggle to produce content their followers will enjoy week after week, but a successful social media campaign requires a plan. Start building your digital presence with these social media tips for small businesses.
Try These Spooky Halloween Social Media Posts!
Halloween is right around the corner, and now is the perfect time to come up with some spooky Halloween social media posts that will capture your audience's attention. Check out these scary good Halloween marketing ideas to elevate your seasonal content.
Fall Promotion Ideas for Social Media
In the last few years, social media has become an effective tool for businesses to remain at the forefront of their customer's minds. That's why your social media marketing strategy needs a little sprucing up as the seasons change! You can take advantage of fall by updating your social media posts and using them to their full potential. Here are some favorite fall promotion ideas you should include in your social media marketing strategy.