In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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3 Ways to Boost Follower Engagement
Your social media followers choose to follow you for a reason. However, if you fail to engage them with content that they want to see consistently, you could lose more followers than you gain. To keep your followers loyal, it’s crucial to keep them engaged – and the secret you’ve been searching for lies in your metrics.
Curate an Effective Instagram Hashtag Strategy
The hashtags you use on Instagram are crucial to your marketing strategy. If you utilize them correctly, you'll be able to draw attention to your product or brand. However, using the wrong approach can adversely affect your Instagram account, from annoying potential followers to being penalized by Instagram's algorithm. To create an effective Instagram hashtag strategy, you need to know the best practices. Here's how to choose the best hashtags to use on Instagram.
Planting Long-Term Seeds for Long-Term Clients
It’s important to show your respect for potential clients’ hard-earned money by slowly nurturing them over time, carrying them through a carefully curated funnel that builds TRUST and DESIRE over several weeks…or even months. With that in mind, here are some marketing tips for nurturing long-lasting client relationships:
Add Video Marketing to Your Content Strategy
Does your content marketing strategy include video? Even before the pandemic, businesses were discovering that video was an increasingly successful way to make their brand accessible to wider audiences. Since the beginning of the pandemic, online viewing has nearly doubled. Still not sure if you’re ready to join the 86% of businesses already using video as a marketing tool? Let’s look a little deeper…
Teamwork Makes The Marketing Work
We all know how much more we're capable of when we work as a team, and your marketing strategy should be no exception. If you want to fast-track your road to marketing success in 2022, you need to build a winning crew of team players who all understand their roles and are passionate about their positions. Here are some marketing analogies through the lens of a basketball team to inspire you this year!
4 Ways to Spring Clean Your Marketing Strategy
The marketing arena never stays the same for long, especially in the digital marketing landscape. There’s always a new strategy at play, new feedback to implement, and more tweaks to be made to your latest video set to hit the socials. The result? You’re likely running around like a mad hatter, trying to keep everything in order and prevent your team from burning out or campaigns from falling apart.