Blog

Tips to Keep your Business Active During the Summer

Summer is usually a fun time to relax, enjoy the heat and vacation, but for those running their own business it can also mean plenty of work and planning for the rest of the year. With so many distractions and the unavoidable work to keep your business going during the summer, we’re sharing some tips to keep you relaxed and ready for the tasks ahead.

Create an Off-season Strategy

If summer is a slow season for you, developing an off-season strategy is a great way to keep business rolling in. Invest in an email marketing strategy specifically for these summer months. Offer helpful, fun blogs relating to summer, advice, and discounts that can be sent directly to your customers inbox. You want to keep your customers interested until the busy season returns.

Collect Reviews

Another great strategy to pursue during a slow season is to collect customer reviews. Every time a purchase is made or a service is provided, follow up with your customers by asking them to leave a review. Reviews help you gain trust and credibility and the more you can collect this summer, the more likely someone will want to give you their business in the future.

Refresh Your Website

Cleaning up your website is another great task to check off your list during the summer. Make sure your website is user-friendly and responsive for desktop, tablet and mobile. Add call-to-actions on your site and downloadable freebies to keep your customers engaged. Update any old photos and spruce up your bio! This is a great excuse to promote your website on social media and gain more traffic so your customers can see your updated content.

Stay Active on Social Media

It’s important to keep in contact with your existing audience and generate new leads throughout the year, and social media is a fantastic way to do just that. Consider taking advantage of video marketing with IGTV. You can showcase your store, products or services in a unique way. You can host a course to teach your audience something new. Video marketing has been proven to be effective for businesses large or small so take advantage of filming extra content for your off season.

Setting goals and a marketing strategy for your slow season will help give you the push your business may need. Focusing on the bigger picture, implementing new tasks and cleaning up areas of your business that you’ve been neglecting are all great ways to help keep your business up and running.

Post author
July 14, 2020
min read
Category:
Explore

Related Posts

4 Hot Tips to Increase Revenue This Summer

4 Hot Tips to Increase Revenue This Summer

Summer is the season of fun, sun, and sales! With warmer weather approaching, it’s time to turn up the heat with a fresh summer marketing campaign. Here are some summer sales tactics and tips to increase revenue and help your business stay hot all season long.

Kimberly Portuondo
|
May 30, 2023
READ MORE
Try These Summer Social Media Posts

Try These Summer Social Media Posts

Summer is the perfect time of year to create fun, engaging social media posts that build an emotional connection with your brand. Of course, social media doesn't always have to be funny and for laughs, but designing a content plan that sprinkles it in can be an effective way to attract new followers. Here's how to make a splash with fun summer social media posts. Boost your social media marketing by adding these ideas to your content plan.

Carley Ray
|
May 16, 2023
READ MORE
Tips for Marketing Your Business to Mothers

Tips for Marketing Your Business to Mothers

With Mother’s Day coming up, you are likely thinking about marketing to moms. Mothers can be a powerful ally for a growing business if you know how to reach them. They're busy, they're selective, and they're not afraid to call out a brand that misses the mark. By marketing to mothers with an emphasis on empathy, storytelling, and authenticity, you can start to see results only a mother could love.

Kimberly Portuondo
|
May 9, 2023
READ MORE