The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy:
Frame a sale/giveaway with a virtual learning environment in mind
Back to school sales or giveaways are very common and therefore expected by consumers. If you sell products or provide services that can be useful for teachers, students, or parents during the back to school season you should consider providing them at a discount. However, since education is shifting to a more virtual environment, you may be able to expand your offerings to include more technology-focused products. You can also consider a ‘give-back’ campaign where you provide support to the local schools during the back to school season.
Determine who in education you equipped to help
Students are typically the first audience that comes to mind during the back to school season. However, teachers and parents are also likely to be shopping during the back to school season. If you can narrow down your focus to a specific audience, you will be able to personalize your marketing to better connect with them.
Focus on trends
In order to optimize your back-to-school marketing plan, make sure you’re focused on the current trends in education. With schools considering blended models, half capacity, and virtual learning there are many needs in the education market that did not previously exist. It is important to keep up with these trends so that you can show up to meet your consumer’s needs as they continue to change.
Looking for more marketing advice? Click here to contact one of our specialists.
Related Posts
How to Prep for Fall Marketing Season
Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!
Fall Marketing Tips
The first day of fall is right around the corner and whether your business is located somewhere the leaves change or not, it’s important to incorporate a fall marketing strategy. Fall is often viewed as a new beginning. With summer coming to a close and school starting back up, it’s a fresh start for business owners, teachers, families, etc. So, how can you use this season to your advantage?
Are You Laboring Over Labor Day Posts?
For many businesses, engaging with social media can be stressful and even scary. It’s stepping into the unknown — they want to connect with potential customers but aren’t quite sure of what to say or the best way to say it. Sound familiar?As summer starts to come to a close, being comfortable with social media and seasonal marketing is more important than ever. Before you know it the holidays will be here, but it’s not too late to create a holiday content strategy. With Labor Day just around the corner, now is a great time to begin experimenting with relevant content campaigns for the holidays. Here are a few suggestions for running a Labor Day campaign.