For many businesses, engaging with social media can be stressful and even scary. It’s stepping into the unknown — they want to connect with potential customers but aren’t quite sure of what to say or the best way to say it. Sound familiar?
As summer starts to come to a close, being comfortable with social media and seasonal marketing is more important than ever. Before you know it the holidays will be here, but it’s not too late to create a holiday content strategy. With Labor Day just around the corner, now is a great time to begin experimenting with relevant content campaigns for the holidays. Here are a few suggestions for running a Labor Day campaign.
When You’re Laboring on Labor Day
If your business is open on Labor Day Weekend, take advantage of the benefits your business can reap from a Labor Day Campaign. Many people — business owners included — don’t realize that Labor Day is one of the biggest sales holidays in the United States. Customers and clients see the close of summer as an ideal time to discover end-of-summer discounts and deals, even on service-oriented expenses related to maintaining a business and/or home. Take this weekend to highlight any special discounts and offerings or use it as a time to move summer stock and make room for the season to come.
Taking Time Off?
If your business is closed for the holiday weekend, simply forgo a promotional post and instead focus on content that acknowledges your appreciation for the hard work your employees do and your appreciation for your customers. When it comes to crafting the ideal social media post, we find many businesses over-thinking it. Keep things simple, be genuine, and be yourself. Your audience wants to connect with your brand, so whether you are having a big sale or not, you can still engage with friends, followers, and potential customers and/or clients.
We hope you enjoy a happy Labor Day weekend — even if you are working! To learn more about all that social media marketing can do to benefit your business, click here to connect with one of our specialists and let us do the labor for you!
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