Show Your Pride This June
Each and every day this June gives brands just like yours a chance to showcase their inclusive and diverse personality. So, without further ado, here are three ways you can shift your LGBTQ+ marketing efforts beyond the confines of Pride month.
1. Integrate the LGBTQ Spirit:
Did you know that companies using LGBTQ+ inclusive social media ads have been found to increase sales by up to 40%? LGBTQ+ themed ads appear more positive and drive stronger brand recall, positioning your brand as an inclusive entity that knows no bias or prejudice. Now that’s the kind of brand people want to be a part of.
2. Avoid Pink- or Rainbow-Washing:
These refer to commoditizing the queer community for profit. This is NOT what you want your brand to stand for. It is essential to put your audience first, assigning the same resources and time to LGBTQ+ marketing initiatives as your other campaigns.
3. Create with Diverse Communities in Mind:
This doesn’t mean that every post has to target this community specifically. It means creating content that will resonate with your audience, especially if it is diverse. Do your research, connect your marketing to your company’s values, and most importantly – embrace inclusive marketing every month of the year, not just in pride month. Show your support for other initiatives and social and political issues to prove that you are all about inclusivity and diversity in every word.
Inclusive marketing is the marketing of the future, and if your strategy doesn’t reflect this, you’re falling behind. Let us help! Talk to us to learn more about skyrocketing your sales through consistent inclusiveness in your marketing strategies!
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