Social Media Strategy

In this digital world, we are all familiar with the hashtag. Whether it is being used in a caption under a post, a slogan for a promotional campaign, or even as a tagline for a brand. Hashtags have been around since their Twitter debut in 2007, as a tool to group tweets based on specific topics. Today, that definition has exploded, and hashtags are now an irreplaceable marketing tool, used universally to increase engagement, reach new audiences, and ultimately, “beat the system” in a digital world hyper-focused on paid advertising.

If you know KP Kreative, you know Laudy, our Chief Barketing Officer. Not only is Laudy great for keeping things paws-itive, she also helps create unique and engaging content. In honor of National Pet Week, let’s dig in (last corny joke, I promise) to how you can make your pet a part of your marketing strategy.

How-To Go Live on Facebook from Mobile Phone

Instagram takeovers can be extremely beneficial for your business. A takeover is when a brand or company takes over your account for a few hours or a day to create and share valuable content. Takeovers have become increasingly popular because it provides a fresh face on your feed and encourages your audience to engage with your stories! Discover our tips for hosting a successful Instagram takeover.

International Podcast Day is the perfect time to start podcasting for your business. Celebrated on September 30th, International Podcast Day is focused on growing the global podcasting community. If you have not used a podcast for your business before, here’s what you need to know.

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.