Social Media Management

When tragedy strikes, it is difficult for individuals, especially businesses, to know the best way to deal with the situation. Should you make a public statement or remain silent with respect? Social media is built around the concept of community. And community becomes more important than ever in times of tragedy or national distress. People use social media as a medium for reflecting, reacting and responding to the tragedy. It can be challenging for business to know how to best handle a tragedy and sometimes doing nothing is not the answer. Here’s our advice for handling tragedies on social media.

Instagram has introduced another feature called IGTV! This feature has the ability to upload longer vertical videos to Instagram. IGTV is equivalent to having your own channel and as soon as you click on the icon, videos immediately start playing like on a television. Instagram has introduced so many new features that can help you grow your brand and share more of who you are online. IGTV is a great way to show more of yourself and what your business is all about! Today, I will share a few tips on how to use IGTV to your benefit for your business.

Instagram just released an update where you can now click on hashtags in user bios! This is a great thing for your social media business accounts because it makes it easier for people to find posts, information, and follow your unique hashtag. There are several reasons why hashtags are extremely beneficial in the digital world.

You're bound to make someone mad at some point. It's part of business. Don't shy away from it, especially on a public forum. Check out my latest video tip to see the best ways to handle negative review/comments on social media.

I'm sure most of you have made a point of including links to your social media sites at the top/bottom of your website. (If you don't have links at the top AND bottom I suggest you do so as soon as possible!). However, the best way to encourage people to follow you on social media is to use some of the social plugin made available by the specific social site. Which is why I've created a quick how-to for installing some of the more popular plugins.

I recently created a brief tutorial video explaining how to use Hootsuite. I just covered the basics to schedule a post and one of their newer features that suggests post for you. Hope you guys enjoy! If you have any questions or want to see a specific demo video on anything please let me know in the comments.