You're bound to make someone mad at some point. It's part of business. Don't shy away from it, especially on a public forum. Check out my latest video tip to see the best ways to handle negative review/comments on social media.
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Handling Tragedy on Social Media
When tragedy strikes, it is difficult for individuals, especially businesses, to know the best way to deal with the situation. Should you make a public statement or remain silent with respect? Social media is built around the concept of community. And community becomes more important than ever in times of tragedy or national distress. People use social media as a medium for reflecting, reacting and responding to the tragedy. It can be challenging for business to know how to best handle a tragedy and sometimes doing nothing is not the answer. Here’s our advice for handling tragedies on social media.
Using IGTV for Your Marketing
Instagram has introduced another feature called IGTV! This feature has the ability to upload longer vertical videos to Instagram. IGTV is equivalent to having your own channel and as soon as you click on the icon, videos immediately start playing like on a television. Instagram has introduced so many new features that can help you grow your brand and share more of who you are online. IGTV is a great way to show more of yourself and what your business is all about! Today, I will share a few tips on how to use IGTV to your benefit for your business.
Why Instagram Hashtags Are Important & How to Use Them
Instagram just released an update where you can now click on hashtags in user bios! This is a great thing for your social media business accounts because it makes it easier for people to find posts, information, and follow your unique hashtag. There are several reasons why hashtags are extremely beneficial in the digital world.