Seasonal Marketing Strategy

As families across the country gather around the table for dishes and ruminations on Thanksgiving Day 2021, we at KP Kreative want to give our acknowledgements to those who make what we do worthwhile. Since our founding seven years ago, we have been fortunate enough to cross paths with numerous people who make our jobs that much more joyful.

Don’t be the brand that makes the news for insensitive marketing. Use these 5 tips to prevent garish and offensive promotion in the buildup to Veteran’s Day.

Halloween has become a staple celebration for many across the country, with October 31st almost eclipsing the popularity of Christmas and Thanksgiving. Take your marketing game to a devilishly good level with these 7 Halloween business marketing ideas.

Fall is upon us, and with it comes a ton of important holidays you’ll likely want to market for. As the season changes, so does consumer behavior and so should your marketing strategy. Your seasonal marketing strategy should help people get into the groove of a new season.

As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.

Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.