Blog

5 Seasonal Marketing Tips for Fall

Fall is upon us, and with it comes a ton of important holidays you’ll likely want to market for. As the season changes, so does consumer behavior and so should your marketing strategy. Your seasonal marketing strategy should help people get into the groove of a new season.

Here are five marketing tips for fall you can use to transition with the season:

1. Stay with the Times

Pay attention, adapt, and address common problems people are dealing with. For example, you can tap into ways people can celebrate a socially distanced Thanksgiving. This way, people will see that you’re in this with them.

2. Start Your Marketing Strategy Early

Don’t leave your fall marketing strategy to the last minute. Start building your brand awareness a little earlier by marketing your upcoming fall discounts, promotions, and products a little earlier. When fall does make its appearance, your audience will already know what to expect from your company.

3. Create a Plan B

If this past year has taught us anything, it’s that times can change in a matter of hours. Try to have a marketing and sales plan B in case the country faces another lockdown. While you’re at it, be sure to market this plan B so your audience can have peace of mind knowing they’ll still be able to purchase from you in such an event.

4. Ditch Old Habits & Promote New Sales

Be cognizant of the previous year’s successes and failures, compare these to your current target audience, and set-up a new and improved seasonal marketing strategy accordingly. You can always adapt new trends with older means of communication.

5. Get in on the Craze for Non-Fallers

Not all regions have a “fall transition”. Some areas simply have a direct summer-to-winter shock or a year-long summer which makes fall marketing moot. But that doesn’t mean you can’t leverage the holidays! Use all the major holidays to place yourself in the middle of the festive action.

Fall is colorful, filled with tricks, and highlights the importance of gratitude, so be sure to get an early start on your fall marketing strategy!

Post author
Kimberly Portuondo
September 21, 2021
min read
Category:
Explore

Related Posts

A Guide to Holiday Content Marketing

A Guide to Holiday Content Marketing

It's never too early to start preparing for the holidays. Learn how to grow your chiropractic practice this holiday season with content marketing.

Kimberly Portuondo
|
October 22, 2024
READ MORE
Chiropractic Marketing Ideas for the Holidays

Chiropractic Marketing Ideas for the Holidays

Expecting a holiday appointment dip? Boost your holiday marketing strategy with these chiropractic marketing ideas and watch your practice thrive.

Carley Ray
|
October 15, 2024
READ MORE
Fun Chiropractic Marketing Ideas for Halloween

Fun Chiropractic Marketing Ideas for Halloween

Discover some helpful marketing ideas that can help you engage with patients in fun ways & bring foot traffic to your practice this Halloween season.

Kimberly Portuondo
|
October 8, 2024
READ MORE