Digital Marketing

With most of our time spent sharing advice, we rarely get the opportunity to showcase said advice in action. Today, I’m excited to share three of the marketing campaign case studies I’m most proud of from 2022. These examples demonstrate the importance of a robust SEO marketing strategy and building a website that meets the needs of your customers.

People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.

There’s a fine line between being optimistic and being overenthusiastic. If you want to achieve your marketing objectives this year, they need to be realistic. Remember that failing to plan is planning to fail, and studies show that marketers who set goals are far more likely to meet them. So, here’s how to set SMART marketing goals this year, and—better yet—achieve them all!

There are dozens of reasons why the marketing campaigns you put out in the summer didn’t convert into paying customers. Maybe they got distracted when visiting your website, or their finances didn’t allow it. Or maybe they meant to return to your page but forgot your name and couldn’t figure out how to find you again. Here are three reasons you shouldn’t give up hope, and try remarketing your business instead.

Worried about your marketing efforts while on vacation? Taking time off is not easy for a business owner or marketing professional. You probably plan to make phone calls, answer emails, and respond to requests during your downtime. KP Kreative believes that running a business successfully requires a bit of rest and relaxation. This is why we've created a list of tips to help you keep your digital marketing campaign afloat!

Sports fans are unlike any other community you could ever hope to market to. Why? Because “fan” is just a shortened version of the word fanatic. And if you’re dealing with a demographic that is downright obsessed with the sport you’re involved in, their love and passion is your best leverage. So here are three of the best ways to supercharge your social media marketing to sports fans.