Sticking To Your Business Goals

Rebranding can be a powerful way to improve your company's image and breathe new life into your brand, but it's not always easy to get right. Whether you're going for a complete overhaul or just tweaking your branding and messaging, it's important to approach the process with a clear plan of action. If you know how to rebrand your company and follow through successfully, you can energize your customer base and win new business. Here are some rebranding tips (that we utilized in our recent rebrand) to help you revitalize your company's image.

My digital marketing agency, KP Kreative, has been making waves in the industry for the past nine years. We revamped our branding at the three-year mark, and I’m excited to announce a new rebranding and name change to shake things up. We’re shedding our old skin and emerging as Page One Digital, a name that better represents the full-service digital marketing agency and team of marketing experts that we’ve become.

In honor of June being Pride Month, we want to talk about how important inclusivity is in your marketing strategy. Did you know that 38% of consumers are more likely to trust brands that do well with showing diversity in their ads? It is important to outline that inclusivity does not simply mean promoting diverse pictures in your feed or sharing educational statistics about the LGBTQ+ community — it means being authentic. The definition of brand authenticity focuses on the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, and motivated by caring and responsibility. Here are our best tips for remaining authentic while promoting inclusivity for your business.