Sticking To Your Business Goals

For the next two weeks, we’ll be hearing from guest blogger and Marketing and Content Specialist Estelle Liotard. Learn more about what branded content is and how it will benefit your brand image.

Gratitude is a key quality to possess in owning any business. It’s important to recognize how far you’ve come, the opportunities you’ve been given, and the people who are standing by your side helping the business move forward.

A client of ours is rebranding an existing restaurant location into something completely different. Because a rebrand is more than just switching names, it can seem overwhelming. While your business goals might remain the same, how you’re accomplishing those goals is rebranded along with your company. For this rebrand, it is a complete 180 from what the current restaurant is to what it is going to become. They’ve installed new decor, an exciting new menu has been created, training has taken place, and updated employee uniforms have been ordered. So that’s it, right? WRONG!