Social Media Platforms

Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far:

For this week’s blog post, I will be discussing the importance of Instagram Marketing and using it as a powerful tool for your business. With these 3 tips you will learn how to grow your business and turn followers into clients!

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice: