As 2021 comes to a close, you are surely thinking ahead for the year to come. Marketing strategy development has many components, but content has to be at the top of the list. Without it, how else will you communicate your offers? Once you’ve determined what your message is and how you are going to share it, it’s time to get to planning exactly when the content will be published. Here’s how a social media calendar can help you find success in the year to come.
What is a Social Media Calendar?
Simply put, a social media content calendar is the home for all of your planned posts. It can be organized in an interactive dashboard, spreadsheet, or Google calendar.
Each entry in your marketing calendar should include the date and time the post will go live, the social network and account where the content will be posted, post copy and additional features (such as photos or videos), links and tags that will be included, and any other relevant information such as whether the entry is going to be an Instagram Story or feed post.
Why You Should Use a Content Calendar
If you’re like most business owners or marketers, you’re wearing a lot of hats. Social media requires effort every day, not just when you’re feeling inspired. So why not make things easier on yourself? A little extra effort now will pay off in the long term. Maintaining a content calendar lets you plan ahead, avoid multitasking, and batch your work. Maintaining all of your posts in one place helps you save time by being organized, posting consistently with less effort, making fewer mistakes, and tracking what works and improving upon it as you see results.
A well-organized and thought-out social media content calendar can help define your content themes and posting cadences to meet the needs of your followers on each platform you use. Not only will your work be higher quality and more consistent, but it will be easier to maintain as a central hub for all of your content marketing efforts. For more tips on social media content calendars, just click here or contact us to connect with one of our experts!
Related Posts
4 Social Media Tips to Improve Conversions
When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:
3 Tips to Handle Facebook Zero
Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far:
3 Tips for Your Instagram Marketing
For this week’s blog post, I will be discussing the importance of Instagram Marketing and using it as a powerful tool for your business. With these 3 tips you will learn how to grow your business and turn followers into clients!