Seasonal Marketing

As summer comes to a close and we start to shift into fall (and all things pumpkin spice), it’s time to consider your seasonal marketing. Content marketers tend to build strategies around “evergreen” content, which is relevant year-round and isn’t tied to seasons, events, or news. This content is often viewed as more valuable as it stays relevant for longer, but seasonal marketing has a place in every marketing strategy — as long as it's done well.

Summer is here and people are making the shift from fireplaces to tanning – and so should your marketing strategy. Understanding your target audience throughout the year is difficult with new trends constantly evolving. People change their purchasing behavior due to many factors – one being season change. This makes adapting your marketing strategies to summer trends all the more crucial.

It’s already June, which means you’ll have to adopt marketing strategies for Father’s Day (coming up on June 20th). There’s a common misconception that men without kids have the same likes and interests as men with kids. This is certainly not the case. The fact is, fatherhood changes quite a lot in a man’s life, making the marketing approach for the modern dad a different ballgame altogether.