The most successful brands today are online. More specifically, they’re on social – and they’re rocking the media landscape with killer campaigns that build a buzz, bring people together, and raise global brand awareness. But what are they doing right, and how can you follow suit? Here are 3 of our favorite social media campaigns, and what your brand can learn from them.
The Starbucks #WhatsYourName Campaign
In support of gender diversity and the UK’s growing transgender community, Starbucks teamed up with Mermaids to create a highly emotive, award-winning campaign focused on inclusivity. The concept focused on the idea of finding your name on the side of the cup which, according to Starbucks, should be anything you want it to be.
The Hello BC #ExploreBCLater Campaign
With the air travel industry down by 95%, creating a successful travel campaign wouldn’t be easy for Hello BC, but against all odds, they made it work. They encouraged travelers to stay home and, in the meantime, get excited to #ExploreBCLater with itineraries planned through Hello BC.
The Coors Light #CouldUseABeer Campaign
Known for their notoriously “cheeky” campaigns, Coors Light got audiences thinking about reasons why they could do with a 6-pack of cold ones, with the goal of getting them to repost with the hashtag #CouldUseABeer in exchange for said 6-pack. At the end of it all, Coors Light gave away 500,000 beers to thirsty, appreciative customers.
Clearly, the most successful campaigns get people excited, make them feel important, and give them a reason to support brands now and in the future. Try pulling a page out of these top-dog’s books, and see how it works for you. Already got an idea? We’d tell you to share it in the comment box – but we wouldn’t want anyone to steal it. For now, you can tell us what you think about these winning campaigns above!
Related Posts
How to Respond to Negative Reviews With Positivity
Consumer commentary and reviews abound on the Internet, and some of these comments are negative. This can make it sometimes difficult for business owners to decide how to respond to these comments and when to let them go. Knowing how to respond to negative reviews and customer complaints is crucial. Check out our tips for curating positive social media responses:
Social Media Platform Trends to Inform Your 2022 Marketing Strategy
Is your social media marketing prepared for 2022? Here are some important trends you need to know about, which you can use to inform your planning with confidence.
The Importance of Social Media Insights
You don't need to be told in 2022 that brands gain value from using social media. Yet one aspect of social media is particularly potent — social media insights. You can acquire social media insights by analyzing your content on the channels you're already using. These insights allow marketers to target audiences better and refine content strategies. Let's look at why insights are important and how to use them.