The travel industry has taken a hit amidst the coronavirus pandemic, but it doesn’t mean that people are uninterested in travel. As the world begins to open back up, it will be important to tailor your marketing content to travelers. Here are our tips to market to travelers after COVID-19
Personalize Your Marketing
Travelers are more likely to be open to new experiences. Just like with any target audience, it’s important to create messages that are tailored to travelers.
Consider Virtual Reality Marketing
If your products/services are suited to virtual reality now would be a great time to highlight that. This would allow people to virtually escape their worries in the wake of COVID-19.
Take Advantage of Voice Search
Voice search is another technology that advertisers use to great effect, capitalizing on the success of Google and Amazon smart home platforms and mobile applications. An increasing number of consumers use these apps to book hotels, flights, and transportation using online travel agencies.
Partner with Influencers
Trust is going to be a major component when it comes to reaching travelers. Influencer marketing is a great way to show someone using your products/services. This makes it more tangible for your target audience and also shows that the influencer trusts your business.
To effectively market to travelers, brands should focus on technology, trust, and safety. These three elements will allow you to connect with travelers and enhance their experience with your products/services.
Related Posts
Are You Making Assumptions About Your Target Audience?
There is so much technology available to help you make informed decisions about your target audience. Are you taking advantage?
How to Make Your Marketing Efforts Stand Out
No matter who your target audience is, they are consistently being bombarded with content that is likely very similar to yours. It's very important to make your content stand out!
3 Photography Tips to Market your Business:
When it comes to your business, marketing is extremely important and how you market your business is essential to its success. When it comes to your products or services, you want to inform and provide knowledge to your audience in a way they can absorb it. Attracting viewers aesthetically is a very important step to any marketing process. High quality images on your website and various social media platforms can really boost your viewers' interest. They allow your audience to gain more insight into who you are, what your style is, and what your business can bring to the table. That is why we highly recommend investing time and budget into quality photos. So here are three photography tips to help you get started: