On October 16, head honchos in offices across the country will be celebrating National Boss’s Day. If you want to unlock your inner-leader and feel like a visionary CEO, then follow these 3 tips to effectively market like a boss online.
1. Take advantage of the Power of SEO
Search Engine Optimization (SEO) is no longer a maybe. Those who haven’t hopped onto this train are left sitting at the station, and you don’t want to be alongside them. Utilizing strategic keywords will lure audiences from Search results to your webpage – making the prospect of a conversion that much more concrete. There are plenty of online tools to help with your keyword strategy, so developing SEO tactics doesn’t have to feel like neurosurgery.
2. Harness multimedia platforms
If you aren’t using the litany of social media platforms available and generating content for them, then you’re missing out on loads of potential clients. For instance, YouTube attracts 2 billion unique visitors to every month. TikTok – a relatively new platform – has 689 million users worldwide. If you truly want to be a boss marketer, then dipping a few toes into multimedia platforms should be strongly considered.
3. Release Press Statements
Routine press statements can put you on the map in your local community. It’s a practical way of communicating enthralling news to potential clients and those who are already following your work. As a bonus, certain online publications keep an eye out for company press statements. Getting your name mentioned in widely read publications like Forbes and Bloomberg ensures eyes will be on you, and who doesn’t want that extra attention?
With these 3 tips, your marketing game will reach the next-level. Now that’s what we call boss-like. What marketing strategies have you found most effective in these ever-changing times? Let us know in the comments.
Related Posts
Marketing to Travelers
The travel industry has taken a hit amidst the coronavirus pandemic, but it doesn’t mean that people are uninterested in travel. As the world begins to open back up, it will be important to tailor your marketing content to travelers. Here are our tips to market to travelers after COVID-19
How to Be a Marketing Shark
As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:
The Importance of Understanding Your Target Audience
Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.