Search Engine Optimization (also known as SEO) is critical for your website and digital marketing efforts. While you may associate professional SEO services with keywords, it’s much more than that. Keyword research is our starting point, but Page One Digital has SEO marketing experts who understand how to take the optimization process for your website much, much further.
Effective SEO Strategy
SEO requires a full-time effort. Search engine algorithms and users’ keyword searches are constantly evolving. What was effective for your business last month may not work well for your website this month. Simply having the right keywords and metadata on your site will not do the trick. Our ongoing SEO services include creating optimized content to capitalize on trending searches and monitoring SEO performance to ensure optimal results.
Monthly Website SEO Performance Analysis
On a monthly basis, our team evaluates how your website is performing from an SEO point of view by monitoring traffic trends to understand how users are interacting with your site. This is an effective way to discover whether your website is accomplishing your goals for site visitors and whether any changes need to be made.
We also dive into your Google Search Console to address any issues or alerts that may be affecting your user experience. For example, redirect, server, or index errors.
Once we’ve evaluated your website’s performance, our SEO experts will make the necessary changes or updates to resolve any issues.
Ongoing Keyword Research & Content Launches
Our SEO marketing experts conduct keyword research on a weekly basis to ensure that you have the appropriate optimized content on your website to show up in search results for relevant keywords. We use those keywords to guide our weekly content creation on behalf of your practice and measure the performance of that content via our monthly performance analysis (detailed above).
Properly Optimized Site Content
To take your site optimization one step further, we look beyond the on-page content. We take some technical SEO steps to influence the information displayed in Google search results. While you may not notice these components, they have a huge impact on how your site is ranked in search.
This includes creating and applying SEO best practices to:
- Page Titles
- Meta Descriptions
- Page Headings
- URL Slugs
- & More...