On October 16, head honchos in offices across the country will be celebrating National Boss’s Day. If you want to unlock your inner-leader and feel like a visionary CEO, then follow these 3 tips to effectively market like a boss online.
1. Take advantage of the Power of SEO
Search Engine Optimization (SEO) is no longer a maybe. Those who haven’t hopped onto this train are left sitting at the station, and you don’t want to be alongside them. Utilizing strategic keywords will lure audiences from Search results to your webpage – making the prospect of a conversion that much more concrete. There are plenty of online tools to help with your keyword strategy, so developing SEO tactics doesn’t have to feel like neurosurgery.
2. Harness multimedia platforms
If you aren’t using the litany of social media platforms available and generating content for them, then you’re missing out on loads of potential clients. For instance, YouTube attracts 2 billion unique visitors to every month. TikTok – a relatively new platform – has 689 million users worldwide. If you truly want to be a boss marketer, then dipping a few toes into multimedia platforms should be strongly considered.
3. Release Press Statements
Routine press statements can put you on the map in your local community. It’s a practical way of communicating enthralling news to potential clients and those who are already following your work. As a bonus, certain online publications keep an eye out for company press statements. Getting your name mentioned in widely read publications like Forbes and Bloomberg ensures eyes will be on you, and who doesn’t want that extra attention?
With these 3 tips, your marketing game will reach the next-level. Now that’s what we call boss-like. What marketing strategies have you found most effective in these ever-changing times? Let us know in the comments.
Related Posts
Celebrate National Small Business Week
Every year, the U.S. Small Business Administration gives small businesses a turn to be in the limelight with National Small Business Week. This is an excellent opportunity for you to gain more recognition across the nation and grow your business. But how can you make the most of this yearly event?
Why AR Filters are Important for Digital Marketing
If you’re looking to grow your business online, keeping up with the trends, and most importantly, new technology is key in this fast-paced, digital world. The two most important factors for online growth include reach and engagement. Today, we are talking about one of social media’s most important tools for retaining your audience’s attention, AR filters. Augmented Reality filters are computer-generated effects designed to be superimposed on real-life images. Over the past ten years, AR filters have changed the way brands interact with their audience, and here are some of the most important reasons you should include them in your digital marketing strategy:
How to Spring Clean Your Marketing Campaigns
With so many campaigns running throughout the year, it’s not uncommon for everything to start to intertwine and make your overall goal a bit hazy. The secret to good digital marketing campaigns is launching with measurable goals in mind so you can stay focused – but how can you bounce back from the information overload?