Once you've done your research and figured out which social media site you'll use for your business (and what your goals are), you'll need to determine the best approach to achieve those goals.
The key is to define your approach before your get started so you know what needs to get done. Create an outline of your intended approach while looking over your goals to make sure they match up. Will you:
- communicate product information?
- provide industry-related news?
- and/or offer a mix of business and personal information?
1. Communicating Product Information
Communicating product information may seem pretty straight forward. You've probably spent hours doing this over the phone throughout your years in business, but social media works much differently. Almost every social media site prefers visual content. Check out this blog for a guide on which types of sites work well for which type of content. So, you'll want some killer product photos that can speak almost entirely for themselves. You can edit the photos so the price is included and any noteworthy features are all within the image itself.
2. Providing Industry Related News
Industry related news can come directly from you and your business or from other businesses within your industry. It's just a matter of what is relevant to your target audience. If you are sharing an article that you wouldn't take the time to read yourself why would you expect your following to read it? Share information that your target audience will engage with and remind them to do so with each post by saying something along the lines of: What did you think? What have you found in your experience? Etc.
3. Offering a mix of business and personal information
It's important for your social media to showcase your business and your personality. The whole point of social media is to engage with your audience. So, if you're only posting things to try to sell to them, you're not going to benefit from social media. Share things about your everyday life, but use your judgment about what should be kept private.
There are many ways to approach social media and many tools to help make it more manageable as well. Just make just that your approach is in line with your goals so that you can measure your success when the time comes.
Related Posts
Steps for Rebranding on Social Media
People's perception of your brand is often shaped by how they interact with you on social media. Therefore, rebranding a company can be overwhelming since it can compromise your online reputation. Having just rebranded, Page One Digital wants to share our steps for rebranding on social media!
Get Lucky! How to Go Viral on Social Media
Looking to get lucky by going viral on social media? We all know that creating viral posts isn't the primary goal of a social media strategy. It can, however, boost brand awareness, increase engagement, and build loyalty. By creating viral content, brands can gain a massive following. And guess what? It's not as hard as you think... Here's how to go viral by crafting a unique social media strategy.
How to Create a Successful Social Media Campaign
Would you like to get more engagement from your posts? Brands struggle to produce content their followers will enjoy week after week, but a successful social media campaign requires a plan. Start building your digital presence with these social media tips for small businesses.