Once you've done your research and figured out which social media site you'll use for your business (and what your goals are), you'll need to determine the best approach to achieve those goals.
The key is to define your approach before your get started so you know what needs to get done. Create an outline of your intended approach while looking over your goals to make sure they match up. Will you:
- communicate product information?
- provide industry-related news?
- and/or offer a mix of business and personal information?
1. Communicating Product Information
Communicating product information may seem pretty straight forward. You've probably spent hours doing this over the phone throughout your years in business, but social media works much differently. Almost every social media site prefers visual content. Check out this blog for a guide on which types of sites work well for which type of content. So, you'll want some killer product photos that can speak almost entirely for themselves. You can edit the photos so the price is included and any noteworthy features are all within the image itself.
2. Providing Industry Related News
Industry related news can come directly from you and your business or from other businesses within your industry. It's just a matter of what is relevant to your target audience. If you are sharing an article that you wouldn't take the time to read yourself why would you expect your following to read it? Share information that your target audience will engage with and remind them to do so with each post by saying something along the lines of: What did you think? What have you found in your experience? Etc.
3. Offering a mix of business and personal information
It's important for your social media to showcase your business and your personality. The whole point of social media is to engage with your audience. So, if you're only posting things to try to sell to them, you're not going to benefit from social media. Share things about your everyday life, but use your judgment about what should be kept private.
There are many ways to approach social media and many tools to help make it more manageable as well. Just make just that your approach is in line with your goals so that you can measure your success when the time comes.
Related Posts
3 Tips for Inclusive Social Media
Each and every day this June gives brands just like yours a chance to showcase their inclusive and diverse personality. So, without further ado, here are three ways you can shift your LGBTQ+ marketing efforts beyond the confines of Pride month.
What Does a Social Media Manager Do?
Social media is an excellent way to build an online presence for your business. However, to be successful in social media, you must devote time, create content, engage with followers, and manage your pages. This can be overwhelming for a business owner to take on, so you should consider hiring a social media manager for your company. From content creation to building an online presence, discover how hiring for this role can benefit your company.
3 Ways to Boost Follower Engagement
Your social media followers choose to follow you for a reason. However, if you fail to engage them with content that they want to see consistently, you could lose more followers than you gain. To keep your followers loyal, it’s crucial to keep them engaged – and the secret you’ve been searching for lies in your metrics.