With the newest feature to follow Hashtags on Instagram, it is more important than ever to use the best Hashtags for your business. Whether it's a call to action, branded term, phrase, hashtags improve social media engagement.
When you create a hashtag, you provide users a different way to discover your profile. If they don’t already follow you, they can find you based on hashtags that they search or follow.
How to come up with hashtags
Keep it short and original
One of the first primary rules to hashtags is the shorter the better. The hashtag should contain few words or a short phrase, but not enough words to make up a complete sentence. This makes it easier to remember and easier for users to type if they are using your hashtag.
Research Your Audience
Tossing random hashtags at the end of your Instagram/Twitter posts isn't going to grow your audience. Instead, find out what hashtags your audience is using and see which ones fit the content that you're publishing. Your hashtags should be relevant and contain keywords that users are searching for.
Product/Service Specific Hashtags
One of the best hashtags you can come up for your business is one that is related to your products/services. If you are launching a product, hosting an event or anything important that you want to tell people about. Then create a unique hashtag for each of those initiatives. Use it as much as you can and consider promoting your Tweets/Instagram posts during the launch to build awareness.
Once you have decided on your hashtag, you are not done. Use the hashtag on your social posts, include it in your social media bios, and include it with your promotional materials. Make sure you follow your hashtag to see precisely what people are expressing about your business. This will let you know specifically what fans are interested in discussing online, and you can form your social posts around it.
Related Posts
Aww, Snap! The Basics to Finding Success on Snapchat
It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.
A Guide to Instagram Story Highlights
Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!
The Good, The Bad, and The Ugly: Responding to Social Media Reviews
As a business owner, you want to do everything possible to provide your customers with a positive experience. There’s the old understanding that if a customer leaves happy, they’ll tell 3 people. If they leave unhappy, they’ll tell 10. Well, thanks to online reviews, now it’s more like how about 10,000, 50,0000, and sometimes millions!